Final answer:
A Marketing Information System (MKIS) is used for sales forecasting. It integrates data, such as Labor Market Information (LMI), to help predict future sales and inform marketing strategies. The use of technologies like GPS and GIS has further enhanced the capabilities of MKIS in analyzing and utilizing data.
Step-by-step explanation:
A Marketing Information System (MKIS) is used for sales forecasting. This system gathers, analyzes, and presents data specifically related to marketing functions and is vital in predicting future sales, helping businesses to make informed decisions about their marketing strategies. The MKIS utilizes various types of data, including Labor Market Information (LMI), which can influence sales forecasts by providing insight into job prospects, salary expectations, industry hiring patterns, and employment trends.
Furthermore, the impact of new information technologies such as the Internet, Global Positioning System (GPS), or Geographic Information Systems (GIS) on businesses and marketing strategies cannot be understated. These technologies have revolutionized how businesses collect, analyze, and utilize data for sales forecasting and strategic planning.