Final answer:
A top-line strategy focuses on increasing revenue and market share through different measures like innovation and branding, whereas a bottom-line strategy aims at cost reduction to improve profitability.
Step-by-step explanation:
The focus of a top-line strategy for successfully competing in a marketplace is not solely on improving efficiency by reducing overall costs. Rather, a top-line strategy typically concentrates on increasing revenue through growth in sales, market share, and by creating a competitive advantage through innovation, branding, or product quality. It contrasts with a bottom-line strategy, which aims at cost reduction and operational efficiency as a means to increase profitability.