Question

In the context of consumer product categories, which of the following best describes convenience products?

a. They are the very expensive products that consumers buy frequently with ample consideration and analysis.
b. They are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.
c. They are the goods and services that hold little interest (or even negative interest) for consumers.
d. They are the expensive products that consumers seldom purchase.
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Answer 1

Convenience products are inexpensive, frequently purchased goods and services, bought with limited consideration and analysis, such as food and writing paper. The correct answer is option b.

Step-by-step explanation:

In the context of consumer product categories, convenience products are best described as inexpensive goods and services that consumers buy frequently with limited consideration and analysis. This is because convenience products such as food products, writing paper, and gasoline are usually non-durable goods that are consumed regularly and don't last long.

They are readily available and are designed for immediate use to satisfy everyday needs, making them an integral part of daily consumer behavior. Unlike products that consumers spend a lot of time deliberating over, such as cars or luxury items, convenience products are typically low-cost items that do not require much thought before purchase.