Final answer:
The Front Desk Agent role represents the face of the operation to guests in the lodging industry and requires good people skills.
Step-by-step explanation:
The lodging industry role that represents the face of the operation to the guests and requires good people skills is the Front Desk Agent.
Front desk agents are responsible for welcoming guests, checking them in, and providing information about the hotel or resort. They must have excellent customer service and communication skills to handle guest inquiries, resolve complaints, and ensure a pleasant stay.
For example, a front desk agent may greet guests upon arrival, assist with room reservations and check-outs, answer phone calls, provide directions, and assist with concierge services. They are often the first and last point of contact for guests, making their role crucial in creating a positive guest experience.