Question

The book by Seth Godin discussed at the beginning of the chapter describes a unique approach to visualizing competitive advantage. What is its title analogy?

A) "Purple Ocean Strategy"

B) "Tribes: We Need You to Lead Us"

C) "The Dip: A Little Book That Teaches You When to Quit (and When to Stick)"

D) "The Purple Cow: Transform Your Business by Being Remarkable"

Answer 1

The book by Seth Godin with a unique approach to competitive advantage is titled D)'The Purple Cow: Transform Your Business by Being Remarkable' and it suggests businesses need to stand out in a crowded market to avoid intense competition.

Step-by-step explanation:

The book by Seth Godin that discusses a unique approach to visualizing competitive advantage uses the title analogy D) "The Purple Cow: Transform Your Business by Being Remarkable".

This book proposes the idea that in order to succeed in a competitive market, a business must stand out much like a purple cow would among a field of regular cows.

The concept challenges businesses to be exceptional and to create a product or service that is so distinctive that it becomes a market of its own, therefore avoiding the intense competition seen in a more 'red ocean' scenario.