Question

Only the _____ model has a retention stage, which is important for consumers who are considering purchase decisions and who are not ready to make a purchase immediately.

a. innovation adoption
b. information processing
c. cognitive response
d. AIDA

Answer 1

The model that has a retention stage, important for consumers contemplating purchase decisions without immediate action, is the AIDA model. Other provided questions regarding the modeling process order and memory stages align with the AIDA framework and Atkinson-Shiffrin model respectively, while the cat's behavior exemplifies operant conditioning.

Step-by-step explanation:

The correct model that includes a retention stage, which is significant for consumers during the decision-making process, especially when they are not ready to make an immediate purchase, is the AIDA model. The acronym stands for Attention, Interest, Desire, and Action. Retention is implicitly part of the Interest stage in the AIDA model where consumers retain information about a product or service before moving towards a desire to purchase.

Regarding the provided choices for different questions:

1. The correct order of steps in the modeling process is a. attention, retention, reproduction, motivation.
2. In Atkinson-Shiffrin model of memory, information passes through Sensory Memory, Short-Term Memory, and Long-Term Memory to be stored in long-term memory.
3. The process represented by the cat's behavior due to different stimuli is c. operant conditioning.