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Which of the following is most suitable for reaching a large consumer market segment with a broad class of buyers?

A.personal selling
B.buzz marketing
C.targeted direct-mail advertising
D.magazine advertising
E.e-mail marketing

User Ekholm
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1 Answer

5 votes

Final answer:

For reaching a broad consumer market segment, magazine advertising is most suitable due to its wide reach and the ability to target readers with common interests. Magazine ads can make a creative and lasting impression, despite the shift towards digital media.

Step-by-step explanation:

The most suitable method for reaching a large consumer market segment with a broad class of buyers would be D.magazine advertising. This form of advertising has the potential to reach a wide and diverse audience. Magazine ads are especially useful if the consumer market segment shares common interests or demographics that align with the readership of various magazines. Additionally, magazine advertising can be beneficial as it allows for full-color, creative presentations of the product or service, often leaving a lasting impression on the reader.

Despite the move towards digital media, there are still significant segments of the consumer market that utilize traditional channels like magazines. While other methods such as personal selling might be more direct, and email marketing or targeted direct mail can be more personalized, these approaches don't necessarily have the same broad reach as magazine advertising can achieve when trying to appeal to a general audience rather than a niche group.

User Steffanjj
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