Question

Some African Americans make efforts to straighten their hair to look more "White "and believe African-American women with lighter skin are more beautiful than those with dark skin. What is this phenomenon called?

Answer 1

Colorism is the phenomenon where some African Americans believe lighter skin is more beautiful than darker skin. It is a form of discrimination based on skin color within the same racial or ethnic group. This issue is influenced by historical and societal factors.

Step-by-step explanation:

The phenomenon described is commonly referred to as "colorism." Colorism is a form of discrimination or prejudice based on skin color within the same racial or ethnic group. It can lead to the preference for lighter skin tones and the belief that they are more beautiful or desirable. This issue can be attributed to historical and societal influences, such as the association of lighter skin with higher social status or beauty standards.