Final answer:
The approach is called behavior-based safety and focuses on identifying and addressing unsafe behaviors in the workplace to prevent accidents and injuries.
Step-by-step explanation:
The approach that Will is using to design the safety program at his parcel delivery company is called behavior-based safety. Behavior-based safety focuses on identifying and addressing unsafe behaviors in the workplace to prevent accidents and injuries. In this case, Will is demonstrating safe and unsafe methods of lifting heavy packages and having employees practice safe methods. By doing so, he is promoting a culture of safety and encouraging employees to adopt safe lifting practices to reduce the risk of injuries. Some of the key components of behavior-based safety programs include training and education on safe practices, regular observation and feedback to reinforce safe behaviors, and accountability for unsafe behaviors. By implementing these measures, Will can greatly improve the safety of his parcel delivery company.