Final answer:
The strategy in question is a business strategy, aimed at improving a company's competitive position through core competencies and product differentiation.
Step-by-step explanation:
The type of strategy that focuses on improving the competitive position of a corporation's products or services in a particular industry or market segment falls under the category of a business strategy. This strategy often involves a pattern seen in successful businesses, where the emphasis is on developing a core competency by concentrating on a limited set of products or services. This approach can lead to products that are differentiated from competitors through various aspects such as physical features, location, intangible aspects, and consumer perceptions.