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The type of strategy which describes a company's overall direction in terms of its general attitude toward growth and the management of its various businesses and product lines is

A) functional.
B) operational.
C) business.
D) product.
E) corporate.

1 Answer

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Final answer:

The type of strategy that entails a company's general attitude toward growth and the management of its businesses and product lines is a corporate strategy. This high-level strategy is distinct from functional, operational, business, and product strategies, and it sets the long-term direction for the entire organization, including decisions on markets and competition.

Step-by-step explanation:

The type of strategy which describes a company's overall direction in terms of its general attitude toward growth and the management of its various businesses and product lines is E) corporate.

Corporate strategy involves high-level decision-making and sets the long-term direction for the entire organization. It defines the company’s overall mission, the markets it will participate in, and the methods it will use to compete in those markets. This can include decisions on diversification, vertical integration, acquisitions, and new ventures. A corporation with a growth mindset may emphasize innovation, expansion into new markets, or investment in new technologies as part of its corporate strategy.

Comparatively, a functional strategy pertains to specific operations within the company, such as marketing, finance, or human resources, whereas an operational strategy details how different components of the company work to carry out the higher-level strategies. A business strategy focuses on how a particular business unit intends to achieve its objectives, distinguishing itself from competitors. Lastly, a product strategy outlines the roadmap for a product or product line within the company.

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