Final answer:
Continuous adaptation is not a pitfall of the strategic planning process but an important aspect for flexibility and success in business strategy.
Step-by-step explanation:
To identify which of these does not represent a common pitfall of the strategic planning process, we need to analyze the options given: Groupthink, Overemphasis on short-term goals, Rigidity in approach, and Continuous adaptation. Groupthink is a term referring to the consensus-seeking tendency within groups, sometimes leading to poor or unchallenged decisions due to the lack of dissent.
Overemphasis on short-term goals and Rigidity in approach can both severely limit a strategic plan's effectiveness by not considering long-term implications and failing to adapt to new information or circumstances. However, Continuous adaptation is not a pitfall; rather, it is an important component of successful strategic planning, allowing for flexibility and responsiveness to change, which are critical in an ever-evolving business environment.