Final answer:
In designing strategy, a company must match its opportunities in the marketplace with its resources and capabilities. Hence, option B) is correct.
Step-by-step explanation:
In designing strategy, a company must match its opportunities in the marketplace with its resources and capabilities. This process is essential for ensuring that the goals set by the company are achievable and appropriate, considering what the company can realistically accomplish with the resources at its disposal.
Resources and capabilities could include a range of assets, such as financial capital, human talent, technological prowess, intellectual property, and operational infrastructure. The match between opportunities and capabilities is central to strategic planning, guiding businesses toward sustainable growth and competitive advantage.
While environmental goals and branding opportunities are important considerations, they are part of the broader strategic framework that should be supported by the company's core strengths. Credit rating agencies impose external constraints that a company must also consider.