Final answer:
The procedure for constructing a strategic group map involves identifying key success factors and plotting firms on a two-dimensional map based on their market position and competitive strengths.
Step-by-step explanation:
The procedure for constructing a strategic group map involves:
A. Identifying key success factors, plotting firms on a two-dimensional map based on their market position and competitive strengths
B. Conducting a SWOT analysis, categorizing firms based on their financial performance
C. Analyzing industry structure, identifying competitors with similar strategies
D. Evaluating customer preferences, classifying firms based on their organizational culture
E. None of the above
The correct answer is A. Identifying key success factors and plotting firms on a two-dimensional map based on their market position and competitive strengths. This helps visualize the competitive landscape and identify strategic groups within an industry.