Final answer:
Market opportunities relevant to a company's strategy include general environmental trends, key success factors, the company's strengths and weaknesses, and external threats and internal weaknesses.
Step-by-step explanation:
The industry or market opportunities that are most relevant to a company and those that its strategy should aim at capturing include:
- General environmental trends and events: Companies need to be aware of the overall trends and events happening in the market and society, such as changes in consumer preferences, technological advancements, and legal regulations.
- Key success factors and industry attractiveness: Companies should identify the critical factors that determine success in their industry and assess the attractiveness of the market they operate in.
- The company's strengths and weaknesses: Understanding the company's internal capabilities and limitations helps in identifying the opportunities that align with its strengths and addressing the weaknesses that may hinder its strategy.
- External threats and internal weaknesses: Companies should also consider the potential threats from competitors, economic conditions, and other external factors, as well as their own internal weaknesses that need to be overcome.