Question

Larry Linsuine is thinking of marketing a new idea he has been using. After years of experience as a deer hunter, he has perfected a tree stand that gives him an added advantage in deer hunting. He calls his new tree stand The Tree Hugger. He has now begun the process of manufacturing his tree stands with 20 employees working out of his garage. His life savings have provided the equity for his operation.

What will be the most difficult problem that Larry will encounter?
a. obtaining sufficient cash
b. finding a target market
c. obtaining accurate information
d. deciding upon appropriate advertising media

Answer 1

The most difficult problem Larry will encounter with his new idea for The Tree Hugger tree stand will likely be obtaining sufficient cash to support the expansion and operation of his business.

Step-by-step explanation:

Larry Linsuine is thinking of marketing his new idea, a tree stand called The Tree Hugger, which he has perfected after years of experience in deer hunting. Currently, he is manufacturing the product in his garage with 20 employees and using his life savings as the start-up capital. Among the options provided, the most difficult problem that Larry will likely encounter would be obtaining sufficient cash. This is because expanding production and scaling his business will require significant amounts of money for operations, distribution, and other business activities. Finding a target market and deciding upon appropriate advertising media are also challenges, but these can often be achieved with a well-defined marketing strategy. However, without adequate funding, sustaining the operation and growth of his business could be extremely challenging.