Final answer:
The correct option is C). The ultimate outcome of relationship marketing is the creation of a 'marketing network', which is a valuable asset composed of the company and its supporting stakeholders, built on strong relationships that facilitate competitive advantage.
Step-by-step explanation:
The ultimate outcome of relationship marketing is a unique company asset called the marketing network, which consists of the company and its supporting stakeholders, such as customers, employees, suppliers, distributors, retailers, and others who are involved in the delivery of a company's product or service. Unlike traditional transaction-based marketing, relationship marketing focuses on creating long-term engagements and building strong, lasting relationships with stakeholders that can lead to repeat business, increased customer loyalty, and more personalized experiences.
Effective relationship marketing leverages these relationships to gain a competitive advantage and increase market share. The marketing network created through these robust relationships becomes a valuable asset for the company.