Final answer:
Holistic marketing is the answer, which recognizes the interdependencies of various marketing activities and incorporates a comprehensive approach to create a cohesive strategy. It includes relationship marketing, integrated marketing, internal marketing, and socially responsible marketing.
Step-by-step explanation:
Holistic marketing is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Hence, the correct answer to the question is B) Holistic marketing.
Holistic marketing is a comprehensive marketing approach that acknowledges that all aspects of marketing are interconnected. This concept includes four components: relationship marketing, integrated marketing, internal marketing, and socially responsible marketing. Each of these components works together to create a cohesive marketing strategy that aligns with a company's overall mission and values and focuses on creating a positive experience for all stakeholders, including customers, employees, partners, and the larger community.
For example, a company that practices holistic marketing will not only focus on sales and advertising but also on customer service, employee engagement, and contribution to society to build a strong, sustainable brand that positively resonates with everyone involved.