Final Answer:
The Integrated marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.Thus the correct option is B.
Step-by-step explanation:
The integrated marketing concept holds that the organization's primary task is to identify the needs, wants, and interests of target markets and deliver desired satisfactions more effectively and efficiently than competitors. It emphasizes the integration of all marketing activities to ensure a cohesive and customer-centric approach.
In an integrated marketing concept, organizations focus on creating seamless and consistent experiences across various marketing channels. This involves aligning product development, pricing, distribution, and promotion strategies to deliver superior value to customers. The emphasis is on building long-term relationships by understanding and addressing customer needs comprehensively.
The integrated marketing concept stands in contrast to the production concept (emphasizing efficient production), the selling concept (prioritizing aggressive sales techniques), and the social responsibility marketing concept (which adds a focus on societal well-being). It places the customer at the center of all marketing efforts, recognizing that success comes from satisfying customers in a way that benefits both the organization and society.Thus the correct option is B.