Final answer:
Johnny Inc. follows the marketing concept in doing business, focusing on customer requirements and satisfaction, which is a customer-oriented approach emphasizing meeting customers' wants and needs.
Step-by-step explanation:
Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. Johnny Inc. follows the marketing concept in doing business.
In business, the marketing concept is a philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. This approach involves a customer-oriented mindset, where products and services are developed based on customer wants and needs. Since Johnny Inc. is focusing on meeting customer requirements and achieving customer satisfaction, it is clear that they adhere to the marketing concept, rather than a production, product, selling, or societal marketing orientation.