Question

The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products.

A) production
B) selling
C) marketing
D) product
E) holistic marketing

Answer 1

The correct answer is B) selling, which focuses on the idea that consumers will not buy enough unless there is significant marketing and sales effort.

Step-by-step explanation:

The concept that holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products, is the B) selling concept. This concept assumes that consumers will typically show buying inertia or resistance and will not take the initiative to buy unless there is a significant marketing and sales effort. Therefore, organizations must undertake an aggressive selling and promotion effort.

This idea is contrasted with other concepts such as the production concept (focused on efficient production and distribution), the marketing concept (focused on satisfying customer needs), the product concept (focused on product quality and innovation), and the holistic marketing concept (which integrates all parts of the business to create value for customers).