Final answer:
To ensure a positive customer experience, a store should provide accurate information and friendly service, which builds trust and encourages future business. Professional and resourceful engagement with internal customers like managers can also improve service quality. Addressing imperfect information through transparency and reassurance helps to alleviate customer doubts.
Step-by-step explanation:
Two basics that are crucial to ensure that a customer has a pleasant experience when they visit your store are: Providing accurate information and friendly service. This approach helps in building trust with the customer. Providing accurate information is essential because every purchase is based on the buyer's belief about the satisfaction that the good or service will provide. This belief is influenced by the information the buyer has, which, if imperfect, can lead to dissatisfaction or avoidance of future purchases. Friendly service contributes to a positive customer experience, leading to customer retention and recommendations, which are invaluable for the business.
Engaging positively with internal customers, like managers, is also beneficial for providing exceptional customer service. By being professional and resourceful, you not only gain positive feedback, but you can also discover new opportunities and enhance your job satisfaction. Such internal positive experiences can reflect in the external customer service quality as well.
To address a situation where a buyer is faced with imperfect information, a seller can employ various tactics. These include offering detailed product descriptions, transparent pricing, demonstrating the product's benefits and how it fulfills specific customer needs, and providing customer testimonials or evidence of customer satisfaction. Transparency and reassurance go a long way in mitigating the effects of imperfect information.