Final answer:
The best method to inform customers of the store's frequent shopper program is by mentioning it during a conversation with the customer, allowing for personalized engagement and immediate query resolution.
Step-by-step explanation:
The best way for a sales associate to inform customers of the store's frequent shopper program would be to mention it casually during a conversation. This personal approach allows the associate to tailor the conversation based on the customer's interests and shopping behavior. It also provides an opportunity for the sales associate to answer any questions the customer may have, thus providing reassurance and building a relationship. Signs and passive methods can be overlooked, and targeting only specific customers could lead to missed opportunities. Openness and proactive customer engagement are beneficial in a retail environment.
Moreover, as highlighted by the guidelines on how to follow up with potential buyers, it's essential to be persistent yet pleasant in informing customers of offers they might need. When faced with imperfect information, sellers should provide clear, honest, and relevant information to reassure possible buyers. This principle applies to communicating offers like a frequent shopper program as well.