Final answer:
The company should review and evaluate customer feedback to ensure their actions meet customer expectations and to assess service efficacy, which can be informed by analyzing data like fly visits to sprayed and unsprayed flowers.
Step-by-step explanation:
After translating customer expectations into behaviors and actions for monthly sprayings, the pest control company should review and evaluate customer feedback. This step is crucial because it ensures that the actions taken are effectively meeting customer needs and that any adjustments can be made promptly to enhance service quality. By doing so, they can analyze data collected, such as the average number of visits flies make to sprayed versus unsprayed/control flowers, and thereby assess the efficacy of their sprayings. With thorough evaluation, the company can make informed decisions about whether their pest control methods are successful or if they need refinement.