Final answer:
To create a positive impression of a store, complimenting the customer's taste, asserting customer expertise, and offering discounts are effective strategies. These approaches build personal connections and confidence, and enhance the store's reputation and reliability, which are crucial for repeat business.
Step-by-step explanation:
Three ways to create a positive impression of you and the store and to reassure a possible buyer facing imperfect information include: Option 1, complimenting the customer's taste, which can build a personal connection; Option 2, assuring the customer that he is the expert, which instills confidence in their decisions; and Option 3, offering discounts on all purchases, which provides a financial incentive and can boost the perceived value.
Ignoring the customer's preferences, Option 4, is not an effective strategy for establishing trust or a good reputation, which is vital for repeat business and recommendations. An established reputation reduces concerns about the quality of goods, leading customers to rely on the reliability of a store or brand (as illustrated in the example of a well-established grocery store versus a temporary stand).
Additionally, storefront displays, as per Figure 5.1.9, play a role in shaping customer emotions and the perceived status that comes from purchasing a product, which goes beyond the product's utility.