Question

Nike's introduction of women-only boutiques called Nike Goddess to satisfy the needs of a growing number of women athletes is an example of a(n):

a) Reactive marketing plan
b) Market expansion strategy
c) Customer-centric approach
d) Promotional campaign

Answer 1

Nike's creation of Nike Goddess stores represents a market expansion strategy, aiming to cater to the growing segment of women athletes and potentially boost its market presence and sales.

Step-by-step explanation:

The introduction of women-only boutiques called Nike Goddess by Nike to satisfy the needs of a growing number of women athletes is an example of a market expansion strategy. This categorization fits because Nike is recognizing an underserved market segment - women athletes - and is creating specialized outlets that cater exclusively to their needs. The move is strategic in expanding Nike's market presence

The Nike Goddess boutiques are an example of a customer-centric approach. By introducing women-only boutiques, Nike is catering to the specific needs and preferences of women athletes, which shows their focus on customer satisfaction. This strategy helps Nike connect with its target audience and build stronger relationships with women athletes.among women, thereby potentially increasing its customer base and sales.