Question

When a local Taco Bell extended its operating hours on Friday and Saturday nights to 24-hour service to satisfy its college market, it was instituting a(n):

a) Reactive strategy
b) Proactive strategy
c) Quality control measure
d) Operational enhancement

Answer 1

Taco Bell's decision to offer 24-hour service on weekends is a proactive strategy to meet the anticipated needs of the college market.

Step-by-step explanation:

When a local Taco Bell extended its operating hours on Friday and Saturday nights to 24-hour service to satisfy its college market, it was instituting a proactive strategy. This action was taken to anticipate customer needs and capitalize on the college market that is likely to need late-night meal options. This can be compared to a SITUATION where, as a lunch-hour manager at another fast-food restaurant, I resolved a customer complaint by implementing a new system for lining up, which resulted in improved service efficiency and reduced stress for clerks. Similarly, Taco Bell’s extension of hours was an ACTION anticipating customer needs, leading to what could be a positive RESULT for the business.