Final answer:
It is false to answer your cell phone in front of customers even if they say they don't need help, as it is unprofessional and can negatively impact customer service perception.
Step-by-step explanation:
It is false to assume that it is okay to answer your cell phone even if your customer tells you they do not need your help. Professional behavior should be maintained at all times in a business setting. Taking a personal call in front of customers can be seen as unprofessional and may give the impression that customer service is not a priority. It is important to prioritize your customers and give them your undivided attention.