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Which of the following examples would be considered a digital touchpoint for a retail company?

a) A customer receiving a product brochure via mail
b) A customer visiting the physical store location
c) A customer browsing products on the company's website
d) A customer interacting with a salesperson in-store

1 Answer

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Final answer:

The digital touchpoint for a retail company among the given options is c) A customer browsing products on the company's website, as it involves digital engagement with the company's assets.

Step-by-step explanation:

A digital touchpoint for a retail company refers to any interaction that occurs through digital means or platforms between the company and the customer. Given the options, a customer browsing products on the company's website falls into this category as it involves engaging with the company's digital assets – in this case, the website – to gain information or complete a transaction.

On the other hand, receiving a brochure via mail, visiting a physical store location, and interacting with a salesperson in-store are all non-digital or physical touchpoints. Therefore, the correct answer is c) A customer browsing products on the company's website.

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