Question

Two of the basics needed to ensure that a customer has a pleasant experience when they come to your store are what?

a) Low prices and speedy transactions.
b) Friendly staff and a clean environment.
c) Strict policies and professional attire.
d) Large selections and frequent sales.

Answer 1

A pleasant customer experience is largely influenced by friendly staff and a clean environment. These elements help businesses build a good reputation, attract repeat customers, and potentially justify higher prices.

Step-by-step explanation:

Two of the basics needed to ensure that a customer has a pleasant experience when they come to your store are friendly staff and a clean environment. The rationale for these policies is that firms desire to create a favorable impression to secure repeat customers and referrals.

A friendly staff creates an inviting atmosphere that makes customers feel welcome and valued, while a clean environment conveys professionalism and shows that the business cares about customer welfare and the quality of their experience.

Both aspects help establish a good reputation, which is key for businesses to differentiate themselves in the market and justify potentially higher prices compared to lesser-known competitors.

Therefore, the correct answer is b) Friendly staff and a clean environment.