Final answer:
When a sales associate hears another associate struggling, the best course of action is to stop and help them.
Step-by-step explanation:
When a sales associate hears another associate struggling to answer questions from a customer, the best course of action would be to stop and introduce oneself and help the associate.
This approach allows for a cooperative and supportive environment, where both associates can work together to address the customer's questions. It promotes teamwork, improves customer satisfaction, and strengthens the overall sales team.
By offering assistance and sharing knowledge, the customer's needs can be met efficiently, and the associates can learn from each other's experiences, ultimately benefiting the company's sales performance.