Final answer:
An earned touchpoint is when a customer actively engages with a company after a transaction. In the provided scenarios, completing a satisfaction survey after purchase best demonstrates an earned touchpoint.
Step-by-step explanation:
The scenario that best demonstrates an earned touchpoint is b) A customer completing a satisfaction survey after purchase.An earned touchpoint is when a customer actively engages with a company after a transaction. In this case, when a customer completes a satisfaction survey after making a purchase, they are providing valuable feedback to the company.
This touchpoint helps the company understand the customer's level of satisfaction, identify areas for improvement, and build a long-term relationship with the customer.