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Some companies use customer relationship management (CRM) software to keep track of customer needs and to record service provided.

a. True
b, False

1 Answer

3 votes

Final answer:

CRM software is used by companies to manage and track customer interactions, service provided, and various aspects of customer relationships, making the statement true.

Step-by-step explanation:

Customer relationship management (CRM) software is indeed used by many companies to keep track of customer needs and record the service provided. This statement is true. CRM systems help businesses manage customer data, interactions, and automate sales, marketing, and customer support, plus manage employee, vendor and partner relationships. These systems are designed to compile information on customers across different channels -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social networks. CRMs can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.

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