Final answer:
The sales associate should inquire about the features Dominique prefers in a coat to provide better assistance and ensure customer satisfaction.
Step-by-step explanation:
The best way for the sales associate to continue the conversation with Dominique, who is shopping for a new winter coat, is to inquire about what features she prefers in a coat. This approach is focused on the customer's needs, which is a crucial aspect of customer service and sales. By asking about specific features, the salesperson can better understand Dominique's preferences, such as warmth, style, length, and functionality, which will help in guiding her to a decision that she will be satisfied with. The best way for the sales associate to continue the conversation with Dominique depends on understanding her preferences and needs. However, a general approach that combines consideration for Dominique's preferences and an exploration of additional features could be effective. c) Inquire about what features she prefers in a coat: The sales associate should engage Dominique by asking about her specific preferences in a winter coat. This could include inquiring about preferred materials, desired level of insulation, style preferences, or any particular features she values in a coat.
This approach not only demonstrates a genuine interest in meeting Dominique's needs but also helps the salesperson tailor recommendations more precisely. Additionally, it opens the door for the sales associate to highlight specific features of the two coats Dominique has narrowed down and potentially recommend other coats that align with her preferences. Understanding Dominique's priorities in a winter coat allows for a more personalized shopping experience and increases the likelihood of a successful sale. While asking about favorite colors (a) and suggesting upselling additional accessories (b) could be relevant later in the conversation, inquiring about specific features aligns more closely with the immediate decision-making process for choosing the right winter coat.