Final answer:
A seller can reassure potential buyers by offering a money-back guarantee, providing detailed product information, and maintaining high-quality customer service. These strategies build trust with customers who face imperfect information, particularly in online and mail-order sales.
Step-by-step explanation:
When a seller in the goods market deals with customers who face imperfect information, they can employ several strategies to reassure the potential buyer. One effective approach could be to offer a money-back guarantee, which serves as a commitment to quality and reduces the risk for buyers, especially in scenarios where they can't physically evaluate the product, such as in online shopping or mail-order catalogs. Other methods include providing detailed product descriptions, customer reviews, and high-quality customer service support. Following up with customers who have shown interest, such as through an email campaign, and being persistent but courteous in communication can also be beneficial in building trust and customer relationships.