Final answer:
The statement that the operational component of customer relationship management involves analyzing customer data for marketing is false, as this is the role of the analytical component of CRM, which uses data analysis techniques for strategic decision-making.
Step-by-step explanation:
The statement that the operational component of customer relationship management involves analyzing customer data for efforts like marketing is false. The operational component of CRM is primarily concerned with automating customer-facing processes such as sales, service, and support. It focuses on streamlining and improving the efficiency of interactions with customers on a day-to-day basis. On the other hand, the analytical component of CRM is responsible for analyzing customer data to guide marketing and other strategic decisions. This involves using data mining, reporting, and other data analysis techniques to understand customer behavior, segmentation, and to predict future buying patterns.