Question

To make the customer feel at ease, a service provider should handle defects in his processes with the customer present. T or F?

a. True
b. False

Answer 1

Sellers can reassure buyers with imperfect information by providing detailed descriptions, offering guarantees or warranties, and displaying customer testimonials.

Step-by-step explanation:

To reassure a possible buyer who is faced with imperfect information, a seller can employ a number of strategies. First, providing a clear and comprehensive description of the product or service is paramount, including all relevant details and, if applicable, images. Second, the seller can offer a money-back guarantee or a warranty, which gives the buyer the assurance that any defects or dissatisfaction can be rectified. Lastly, displaying customer testimonials and reviews can be very persuasive, as it shows that other buyers have had a positive experience with the product or service.