Question

Please name the three channel partners, give the definition of all three

Answer 1

Channel partners include manufacturers who create products, wholesalers who distribute them in bulk, and retailers who sell to consumers.

Step-by-step explanation:

The three channel partners are resellers, distributors, and agents.

1. Resellers are channel partners that purchase products from a manufacturer or distributor and then sell them to end customers. They typically add value by providing customer service, support, and customization.
2. Distributors are channel partners that act as intermediaries between manufacturers and resellers. They purchase products in bulk from manufacturers and sell them to resellers in smaller quantities.
3. Agents are channel partners that work on behalf of the manufacturer to sell products to resellers or end customers. They earn a commission on the sales they generate.

The three primary channel partners in a distribution channel are: manufacturers, wholesalers, and retailers. A manufacturer produces the finished goods. A wholesaler buys products in bulk from manufacturers and sells them in smaller quantities to retailers or sometimes directly to the consumers. Lastly, a retailer sells products directly to the end consumers, usually in small quantities suitable for personal use.