Final answer:
To reassure a customer with imperfect information, a sales associate should ask clarifying questions, provide detailed product information, and give examples of other satisfied customers. For someone selling labor, reassuring a potential employer involves outlining previous successes, offering references, and being open to interviews or trials.
Step-by-step explanation:
If a customer does not have a clear picture of what she wants, a sales associate should engage in activities that help clarify the customer's needs and provide reassurance about the product or service being offered. Here are some strategies a sales associate might use:
- Asking open-ended questions to better understand the customer's desires and concerns.
- Offering detailed information about the products, including benefits and features.
- Providing examples or case studies of how other customers have successfully used the product.
A seller of labor, similar to a sales associate, should provide potential employers with as much information as possible to combat imperfect information by:
- Outlining previous work experiences and successes.
- Offering references or testimonials from past employers or professors.
- Expressing willingness to participate in interviews or trial work periods.
Both open communication and the provision of ample information can be key in instilling confidence in the person or entity faced with imperfect information.