Final answer:
The false statement is that the first step in SWOT analysis is to identify quantitative measures for the critical success factors. SWOT focuses on identifying strengths, weaknesses, opportunities, and threats before quantifying them. Thus, the option 2 and 3 are the False statements.
Step-by-step explanation:
The statement that is FALSE among the options provided is: The first step in SWOT analysis is to identify quantitative measures for the critical success factors that are crucial to the firm. SWOT analysis is a strategic planning technique used to help organizations identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. While critical success factors are indeed important for delivering value to the customer, they are not the primary focus of the initial step in a SWOT analysis. Instead, the first step is typically to identify the internal strengths and weaknesses, and external opportunities and threats without immediately quantifying them. Quantitative measures might come into play later in the strategic planning process.
A study of the firm's business processes may indeed aid in the development of these measures, and SWOT indeed focuses on strengths, weaknesses, opportunities, and threats critical to company success. Additionally, a firm's focus on its 'core competency' can lead to success by concentrating on a few products rather than a wide range.