Final answer:
Advertising campaigns promoting trends and product features aim for Customer engagement to differentiate products and increase demand, allowing firms to sell more at potentially higher prices.
Step-by-step explanation:
Ads that promote the latest trends, extensive assortment, or product features are usually aimed for Customer engagement. The primary objective of these advertising efforts is to differentiate the products of one firm from those of another. Through such differentiation, advertising works within the framework of monopolistic competition to make a firm's perceived demand curve either more inelastic or to increase the demand for the firm's product. This can result in the firm being able to sell more or to charge higher prices, subsequently increasing its profits.
Advertising strategies like synergistic campaigns make sure the branding message is received via multiple platforms, reinforcing the presence of the product in consumers' minds. While the Federal Trade Commission (FTC) checks factual claims in advertising, a certain level of exaggeration is permissible. However, the fundamental belief of 'Caveat emptor', meaning 'let the buyer beware', still applies.