Final answer:
A new sales associate should address imperfect information by being honest, seeking assistance, using resources, and providing details on customer support policies to reassure a potential buyer.
Step-by-step explanation:
When a sales associate is new and does not have extensive knowledge about a product, like a TV, and a customer is seeking information, there are several strategies to ensure the customer feels informed and reassured. First, the associate should be honest about their newness but assure the customer they will find the information needed. Then, they can use resources such as product manuals, seek assistance from a more experienced colleague, or offer to research the information and get back to the customer promptly. Demonstrating a willingness to learn and providing clear, accurate information when available are crucial. Offering to follow-up with more information can also build trust between the customer and the associate. Lastly, discussing the store's policies on returns, warranties, and customer support can help alleviate concerns from imperfect information.