Final answer:
A layaway option could satisfy a customer's objection regarding the high upfront cost.
Step-by-step explanation:
A layaway option could satisfy a customer's objection regarding the high upfront cost.
When customers are concerned about the high upfront cost of a product, a layaway option gives them the opportunity to make smaller, more manageable payments over time. This can make the product more affordable and accessible to customers.
For example, let's say a customer wants to purchase a new smartphone but is not able to pay the full price upfront. With a layaway option, they can put down a deposit and make regular payments until the full amount is paid off. This way, they can have the smartphone without having to worry about the immediate financial burden.