183k views
5 votes
Which is the best way to explain the features and benefits of an item to a customer?

A) Provide a detailed written description
B) Use technical jargon for clarity
C) Focus on one feature at a time
D) Relate features to customer needs

User Roby
by
7.6k points

1 Answer

4 votes

Final answer:

The best way to explain the features and benefits of an item to a customer is to relate the features to customer needs. By understanding the customer's needs, you can highlight the features of the item that align with those needs and demonstrate the benefits it offers. Correct option is D.

Step-by-step explanation:

The best way to explain the features and benefits of an item to a customer is to relate the features to customer needs. By understanding the customer's needs, you can highlight the features of the item that align with those needs and demonstrate the benefits it offers. This approach allows the customer to see how the item can solve their problem or fulfill their desires.

It is important to avoid using technical jargon as it can confuse the customer and make it harder for them to understand the features and benefits. Instead, use clear and simple language that the customer can easily comprehend.

Additionally, rather than providing a detailed written description or focusing on one feature at a time, it is more effective to provide a concise overview of the item's key features and how they address the customer's needs. This approach allows the customer to quickly grasp the value of the item.

User W W
by
7.0k points