Final answer:
Shoppers are more likely to buy new food products if the packaging is plain and simple, the product is familiar and well-known, or the price is high. However, products in an unfamiliar language may discourage shoppers from making a purchase.
Step-by-step explanation:
Shoppers are more likely to buy new food products if the packaging is plain and simple, the product is familiar and well-known, or the price is high. However, the presence of unfamiliar language on the packaging can make shoppers less likely to buy the product. Plain and simple packaging is often preferred as it allows consumers to easily understand what the product is and what it offers. Familiar and well-known products instill a sense of trust and reliability, making shoppers more inclined to purchase them. On the other hand, a high price can be associated with quality, rarity, or exclusivity, which can attract certain consumers. However, products in an unfamiliar language may create a barrier for shoppers, as they may struggle to understand the product details and benefits.