Final answer:
To reassure a buyer with imperfect information, emphasize the product's features and benefits, potentially use price as a signal of quality, and offer a money-back guarantee as a quality assurance. Option C)
Step-by-step explanation:
To effectively reassure a possible buyer who is faced with imperfect information about a product such as a DVD player, a seller can implement several strategies. Firstly, the seller should emphasize the features and benefits of the product, thereby focusing on what makes the product desirable and useful to the customer. Secondly, if the price is a concern, the seller might use the product's price as a signal of quality, suggesting that a higher price can indicate better quality, which can reassure buyers. Finally, offering a money-back guarantee can serve as a promise of quality assurance, encouraging the customer to make a purchase, knowing they have the option to return the item if it does not meet their expectations. These strategies can help mitigate the issues related to imperfect information and increase the likelihood of a purchase.