Final answer:
Calling a customer during the dinner hour for a follow-up is false. It's better to call during regular business hours when the customer is likely to be more receptive. Being persistent yet pleasant increases the likelihood of a positive response.
Step-by-step explanation:
The notion that it's a good idea to call during the dinner hour for a follow-up with a customer is generally false. This is a time when most people are having their meals and are not inclined to discuss business matters or address unsolicited calls. It's essential to be persistent, but not to the point of becoming annoying. Customers appreciate a courteous approach, and calling during personal times can be intrusive.
When planning to make a follow-up call, you should aim for a time that is convenient for the customer, which is typically during regular business hours. If you've promised to call back regarding an application or after an email campaign, mark it in your calendar to avoid forgetting. Receptivity is more likely when a person is not preoccupied with personal activities like dinner.
Lastly, it is vital to offer value and be pleasant in your interactions to increase the chances of a positive response. Always consider the customer's perspective and choose an appropriate time to make your follow-up calls.