Question

Three ways to create a positive impression of you and the store include: complimenting the customer's taste; assuring the customer that he is the expert; and:

A) Offering discounts
B) Recommending other products
C) Apologizing for any inconvenience
D) Providing a money-back guarantee

Answer 1

A seller can reassure a possible buyer who is faced with imperfect information by offering a money-back guarantee, establishing a good reputation, and recommending other products.

Step-by-step explanation:

In the goods market, a seller can reassure a possible buyer who is faced with imperfect information by offering a money-back guarantee. This agreement functions as a promise of quality and encourages people to buy something even if they are uncertain. Another way to reassure a buyer is by establishing a good reputation. When buyers know that a firm is concerned about its reputation, they are less likely to worry about receiving a poor-quality product. Lastly, sellers can recommend other products to the buyer to help them make a more informed decision.