Final Answer:
Social media marketing is interactive, shareable, highly measurable, and data-driven. Option C is correct.
Step-by-step explanation:
Social media marketing stands out among the options as it embodies interactivity, allowing direct engagement with audiences through comments, shares, and likes. Its shareability is unparalleled; content spreads rapidly among users, potentially going viral. The analytics tools provided by social platforms enable precise measurement of campaign success, tracking metrics like reach, engagement, and conversions.
Additionally, social media thrives on data-driven strategies, leveraging insights to tailor content and targeting. Traditional marketing methods lack this immediacy and depth of measurable data. While viral and guerrilla marketing can be highly shareable and creative, they might not offer the same level of analytics or strategic targeting.
Social media marketing integrates these facets effectively, making it a powerful tool for modern businesses to connect, engage, and track their audience's behavior and preferences.
The correct answer is: c. Social media marketing.