Question

Jay Conrad Levinson coined a term for a relatively new marketing strategy that relies on unconventional, often low-cost tactics to create awareness of and goodwill toward a brand, product, service, or even a company. What is the term for this strategy?

a. Conventional marketing
b. Guerrilla marketing
c. Traditional marketing
d. Digital marketing

Answer 1

Jay Conrad Levinson's term for a low-cost, unconventional marketing strategy is guerrilla marketing. It differentiates from traditional marketing by creating memorable brand experiences with minimal expense.

Step-by-step explanation:

The term coined by Jay Conrad Levinson for a marketing strategy that relies on unconventional and often low-cost tactics is guerrilla marketing. This approach is distinct from more traditional marketing strategies due to its innovative and cost-effective methods aimed at maximizing reach and impact.

In the age of brand consciousness, where corporate branding and advertisement are ubiquitous, guerrilla marketing stands out by creating unique, memorable experiences that foster brand awareness and goodwill without the need for large-scale advertising campaigns.

The term for this strategy is guerrilla marketing. Guerrilla marketing refers to unconventional, often low-cost tactics used to create awareness and goodwill toward a brand, product, service, or company.

It involves thinking outside the box and using creative and unexpected methods to reach and engage with the target audience.

Therefore, the correct answer is c. Traditional marketing